Privacy Policy

This privacy policy explains how London Line™ (“Website”, “we”, “us”, or “our”) collects, uses, and shares your personal data when you use our services or make a purchase on london-line.co.uk (the “Website”) or otherwise communicate with us (collectively, the “Services”). In this policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, visitor, or other individual whose data we have collected in accordance with this policy.

By using our Services, you agree to the collection, use, and sharing of your personal data as described below. If you do not agree, please do not use our Services or visit the Website.

Changes to this Privacy Policy

We may update this privacy policy at any time to reflect changes in our practices or legal, operational, or regulatory requirements. The updated policy will be posted on the Website with a revised “Last Updated” date. It is your responsibility to review this policy periodically.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal data from various sources as described below. The data we collect depends on your interactions with us.

We use collected data to:

  • Provide the Services and process transactions;

  • Communicate with you regarding your order or account;

  • Comply with legal obligations;

  • Enforce our terms and protect our rights.

Types of Personal Data We Collect

Data You Provide Directly

When you use our Services, you may provide:

  • Contact details: name, address, phone number, email;

  • Order information: billing and shipping addresses, payment details;

  • Account credentials: username, password, security questions;

  • Purchase activity: products viewed, added to cart, or added to wishlist;

  • Customer service information: any details you provide when contacting us.

Providing certain information may be required for specific features of the Services. Choosing not to provide it may limit access to these features.

Data Collected via Cookies

We automatically collect certain information about your interaction with the Website (“Usage Data”) using cookies, pixels, and similar technologies. This may include device information, browser, network data, IP address, and interaction with the Website.

Third-Party Data

We may receive data about you from third parties, such as:

  • Service providers supporting our Website (e.g., Shopify);

  • Payment providers processing transactions (e.g., credit card or billing information).

All third-party data is processed in accordance with this privacy policy.

How We Use Your Personal Data

We may use your data for:

  • Order fulfilment: processing payments, handling orders, arranging deliveries, enabling product reviews;

  • Marketing: sending marketing material via email, SMS, post, and showing relevant advertisements;

  • Security and fraud prevention: identifying, investigating, and responding to fraud or harmful activity;

  • Customer service: responding to inquiries and improving our Services.

For more information about cookies, visit Shopify Cookies Policy.

How We Share Your Personal Data

We may share your personal data with:

  • Service providers performing services on our behalf;

  • Business and marketing partners, including Shopify;

  • Subsidiaries or within our corporate structure to manage operations.

 

Children’s Data

Our Services are not directed at children, and we do not knowingly collect personal data from children.

Security and Data Storage

We take reasonable measures to protect your personal data, but no security system is 100% infallible.

Your Rights and Choices

Depending on your location, you may have rights including:

  • Accessing, correcting, or deleting your personal data;

  • Managing communication preferences (e.g., opting out of newsletters).

Complaints

If you have questions or concerns about this privacy policy, contact us at: info@london-line.co.uk

International Users

If your data is transferred outside your country, we do so in accordance with recognised data transfer mechanisms.

Contact Information

London Line™

📧 info@london-line.co.uk

📍 London, United Kingdom